21. Communicate To Be Understood.

Know your audience. Write and speak in a way that they can understand. Be brief, accurate, and clear. Use the simplest possible explanations.

Read Associate Stories on this Fundamental

Marc’s message: How important is it to create mutual understanding when communicating with others? I hope you believe it’s a major priority; I know I ...
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Bryan’s message: Two weeks ago I heard John DiJulius speak about the topic of customer service, of which he is a published author and successful ...
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Clear and concise communication saves an incredible amount of time, energy, and frustration. Clear communication reduces unproductive back and forth clarifications. Mistakes and misunderstandings are ...
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Samantha’s Message: Like many of our Fundamentals this is one that requires us to practice several of the others to get right. It goes far ...
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